Online Privacy Policy

Last updated October 26, 2026

This policy describes what information is collected through this website (https://www.peachtreecityderm.com), operated by Dermatology Specialists of West Georgia, P.C. ("Peachtree City Dermatology," "we," "us"), and the choices you have about it. It applies to this website only. Information you share with us as a patient (in the office, through the Patient Portal, or through Klara secure messaging) is protected health information handled under our HIPAA Notice of Privacy Practices, which is available at our offices and governs that information, not this policy.

What this website collects

This website has no account system. Information reaches us through it in these ways:

• You contact us. If you call, text, or email using the links on this site, or book through Klara, you share your name and contact details (and anything you choose to tell us) with our practice through those channels.
• Private feedback page. After a visit we may email you a link to a short feedback page. If you use its form, what you type is emailed to our office through our email provider (Brevo) and is not stored on this website. Please leave out medical details; use the Patient Portal for anything about your care.
• Physician recruiting. See "Physician recruiting links" below.
• Analytics, advertising, and call tracking. See the next section.
• Server logs. Our hosting provider (Cloudflare) processes standard technical data (IP address, browser type, pages requested) to deliver the site and protect it from abuse. Cloudflare Web Analytics also counts page visits without cookies.

Analytics, advertising, and call tracking

This website uses cookies and similar technologies. The site works the same whether or not you allow them. If you switched the Analytics or Advertising category off in the cookie settings this site offered before September 25, 2026, that choice is still honored in that browser. You can limit these tools at any time with the options under "Your choices and rights" below.

Google Analytics

Google Analytics 4, loaded through Google Tag Manager, runs on every page of this site, including our pages about medical conditions. It records the address and title of each page you view, the buttons you click to book, call, or text (with the button label and where it leads), a randomly generated cookie ID, your general location (worked out from your IP address, which Google Analytics does not store), and your device type. We use it to understand how the site is used. We have turned off Google signals and advertising personalization for this data, so it is not used to build advertising audiences.

Google Ads

Google Ads tags measure whether our ads work. When you view a page or click to book, call, or text, they can send Google the page address, a cookie ID, and the action you took. If an email address or phone number is typed into a form on a page where these tags run, Google's tag can also send Google a hashed (scrambled) copy of it to match the action to an ad.

Meta (Facebook) pixel

The Meta pixel measures our Facebook and Instagram ads and lets us show ads to people who have visited this site. Meta limits what its pixel sends from health-care websites: it currently receives our website's domain name and the type of action (such as a page view or a click to book), not the address of the page you are on or other details.

Medical-content and patient pages

On pages under /conditions/, our Mohs surgery and dermatopathology pages, and our patient pages (the Patient Portal, bill-pay, medical-records, patient-forms, consent and authorization forms, card-on-file, photography-consent, and after-visit feedback pages), advertising consent is always treated as denied and the Meta pixel does not load. Google's advertising tags set no advertising cookies on those pages, but Google may still receive a basic cookieless signal that the page was viewed. Google Analytics runs there as described above. Our advertising landing pages (addresses that begin with /go/, such as our skin-check page) are where our ads send people, and they use all of the tools in this section.

Call tracking

If you arrive at this site from one of our online ads, the phone number shown may be a tracking number that rings our office as usual. For that visit we keep, with our hosting provider (Cloudflare), the ad-click code from the link, the campaign tags, the page you landed on, the site that referred you, and the time. We do not collect your name, email, or phone number on the website. If you call the tracking number, our phone system records the call as it records every call. Inside our HIPAA-protected systems we then check whether an appointment followed, and we report to Google only the ad-click code, the time, the kind of result (a call, an appointment, or a new-patient appointment), and a set value for that kind of result. We never send Google your name, your phone number, or any health information.

Google and Meta process what their tags receive under their own privacy policies: Google, Meta.

Physician recruiting links

If you are a physician and received a personal link or QR code from us about a position with our practice, opening it tells us that your link was used. On westgaderm.com we then record which pages you view, which sections of the recruiting page you reach, the schedule you try in the earnings calculator, and roughly how long the page is active, so that we can follow up thoughtfully. This relies on a short code stored in your browser for up to 180 days and on records kept by us with our hosting provider (Cloudflare); it involves no medical information and is not shared with advertisers. Emails we send about the position may include a small image that tells us when the email was opened. The physician-inquiry form on our physician recruiting page sends what you type to our recruiting inbox. To stop this tracking, clear this site's storage in your browser, or email [email protected] and we will delete your recruiting record.

Text messaging (SMS)

If you opt in to receive text messages from us (for example, appointment reminders or replies through our patient-messaging service), we collect your mobile number and your consent to message you. All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties. Message frequency varies; message and data rates may apply; reply STOP to cancel or HELP for help at any time.

Other third-party services on this site

Some pages include tools from companies we work with. They load as follows:

• Klara (patient messaging and booking) · our booking and messaging links open Klara’s secure platform; anything you send through Klara is handled as patient communication under HIPAA. Klara privacy policy.
• YouTube: videos load only after you press play, using YouTube's privacy-enhanced (no-cookie) player.
• Google Maps: the map on our locations and contact pages.
• Google Fonts: the site's typefaces.
• ADP: the job-openings widget on our careers page; applications happen on ADP's platform under its privacy policy.
• Modernizing Medicine (APPatient / Patient Portal) and our online bill-pay · linked from this site but operated on their own secure platforms.

How we use and share information

We use website information to respond when you contact us, to operate and improve the site, and to measure our advertising. We do not use visits to our medical-content or patient pages to target advertising. We do not sell personal information. Our service providers (such as Cloudflare, Klara, and Brevo) use information only to provide their services to us. Google and Meta receive information from their tags as described above and handle it under their own terms and privacy policies, which also let them use it to run and improve their own services. We also share information when the law requires it (for example, a court order or subpoena), or to protect the rights, property, or safety of our practice, our patients, or others.

Your choices and rights

• Limit analytics and advertising cookies at any time: block or delete cookies in your browser settings, install the Google Analytics opt-out browser add-on, manage Google ad personalization in My Ad Center, or adjust your Meta ad preferences.
• Ask us what contact information we hold from your website inquiries, or ask us to correct or delete it, by emailing [email protected].
• For rights over your medical records, see our HIPAA Notice of Privacy Practices and the medical records page.

Security

This site is served entirely over HTTPS (TLS encryption) from Cloudflare's network. It stores no patient records: patient communication and records live in our HIPAA-covered clinical systems, which are protected by access controls, encryption, and signed confidentiality obligations for staff and vendors. Feedback-form messages are emailed to our office rather than stored on the site, and the call-tracking records kept with our hosting provider contain no names or phone numbers.

Children

This website is intended for adults. We do not knowingly collect personal information from children through the website; a parent or guardian arranges care for minor patients.

Changes to this policy

When we change this policy, we will update it here with a new "last updated" date.

Contact

Email: [email protected]
Phone: (770) 676-3376
Dermatology Specialists of West Georgia, P.C., 112 Wilshire Village Drive, Peachtree City, GA 30269